Introducing Bullhorn Amplify: Key takeaways from Vision for Innovation at Engage Boston 2025
The future of staffing and recruiting is not on the horizon—it’s here, and it looks a whole lot like Bullhorn Amplify.
At Engage Boston 2025, Matt Fischer, President and COO at Bullhorn, and Jason Heilman, SVP, Product – Automation and AI, followed up Bullhorn Founder and COO Art Papas’ opening keynote with their annual Vision for Innovation. They dove deep into Amplify, Bullhorn’s next-generation AI solution built exclusively for staffing and recruitment firms, before sitting down with Will Hayes, COO of IDR, to hear how his team is already using Amplify to differentiate themselves and stay ahead of the competition.
Check out the recap below for more.
The foundation of the AI era
Bullhorn’s journey into AI didn’t start overnight. It began with automation, a critical stepping stone that laid the groundwork for what’s to come. In the last year alone, Bullhorn customers have performed 3.5 billion automated tasks; what’s more, customers utilizing automation tools have made 36% more placements per recruiter than those who aren’t. When recruiters leverage automation to streamline repetitive tasks, they can focus on more strategic, high-impact activities. Without automation, we couldn’t realize the potential of AI.
The third wave of AI
The past twelve months have seen an unprecedented acceleration in AI development within our industry. We’ve witnessed three distinct waves of AI within a single year:
- Wave 1: Assistants. Initial AI tools functioned as assistants, helping recruiters with basic tasks like writing summaries and crafting pitch letters. These tools provided a glimpse into AI’s true potential.
- Wave 2: Agents. The second wave introduced agents—AI systems capable of handling background operations, such as sourcing, screening, and matching. This marked a significant shift, with AI taking on active roles in recruitment workflows.
- Wave 3: Amplify. The latest and most powerful iteration, Amplify, has the skills of your top performers without the constraints of time or resources. It provides recruiters and sellers with the control to decide when and where to deploy AI.
“Amplify is taking the best of assistants, automation, and agents, and blending them all together in a single solution.”
— Jason Heilman, SVP, Product – Automation and AI, Bullhorn
These waves demonstrate not just a technological progression, but a fundamental change in how we view and integrate AI. It’s no longer a tool; it’s becoming a partner. And it’s already delivering real results.
Bullhorn customers leveraging our AI solutions are already seeing:
- 51% more submissions to jobs
- 31% more jobs with a submission
- 22% improvement in fill rate
Those numbers are great for you and your clients, but AI can only take you so far unless your candidates are also on board. The good news: they are. AI-driven screening interviews have received a 4.2 out of 5-star rating from talent. Candidates aren’t resistant to technology; as long as AI delivers the efficiency and responsiveness they expect, they’re on board. When AI keeps them out of the communication black hole – applying to jobs and never hearing back – and instead allows them to interact with your firm, 84% say they had a positive experience.
Meet Amplify
Amplify represents the cutting edge of AI in staffing. This powerful solution, which is available on both the Bullhorn and Bullhorn Recruitment Cloud platforms, offers key skills across both the recruiting workflow, including the following:
- Source: Quickly find the best candidates in Bullhorn and job boards.
- Match: Rank candidates by relevance and predict those most likely to be hired.
- Screen: Employ AI to conduct initial screenings, ensuring only top candidates move forward.
- Submit: Create professional candidate packets automatically, including resume redesigns.
That’s not all; Amplify is also here to help accelerate your sales efforts:
- Research: Summarize past client interactions and surface critical insights.
- Submit: Streamline the presentation of candidates to clients with polished materials.
- Outreach: Launch multi-step, targeted outreach campaigns, with all of your team’s best practices built in, personalized by AI.
Amplify in action
Fischer and Heilman showcased just a few of Amplify’s capabilities, including:
- Enhanced search: The new search feature ranks candidates by relevance, leveraging data from Marketplace partners to boost relevant profiles. As Heilman said, “It’s like having an offshore recruiter curating your list and building your database.”
- Automated screening: Recruiters can easily queue candidates for screening by the AI agent, which crafts more effective screening questions than a junior recruiter might. The focus is on determining job fit accurately.
- Professional candidate packets: Amplify’s “present” skill streamlines the creation of candidate packets, including redesigning resumes to highlight key qualifications.
- AI prospecting and desk-level sales automation: Amplify’s applications extend to sales, enabling users not only to gain valuable insights by mining notes on past client interactions, but also to take action through strategic outreach campaigns.
The majority of what Amplify can do is additive, just like automation before it, so you can deliver more revenue and more profit with the same team.
“You have human labor blending seamlessly with digital labor. That’s how you compound human productivity.”
— Matt Fischer, President and COO, Bullhorn
How real recruiters are using Amplify
Will Hayes, COO, IDR, shared valuable insights into his team’s AI journey, which began in 2018. IDR has aimed to implement AI throughout their workflow, augmenting every step. Their approach began with a cost-optimization mindset, using screening agents to identify data gaps. But the real gains came from productivity improvements and increased efficiency, including:
- 49.6% improvement in submittal-to-hire ratio
- 59.3% faster time-to-fill
- 39.5% faster new hire ramp-up
- 21,663 screens completed per month
When adopting AI, Hayes spoke on the importance of getting into the “trenches,” establishing committees, and holding middle managers accountable for AI adoption. He also noted that when all systems communicate with each other through a unified interface, it becomes easier for users to adopt and utilize them effectively.
Ultimately, Hayes had a few key takeaways to help anyone get started with Amplify:
- Assess your current technology: Evaluate your current tools and identify areas where automation and AI can improve efficiency.
- Invest in training: Ensure your team is proficient in using AI tools to maximize their benefits and reduce apprehension.
- Iterate and adapt: The AI landscape is evolving rapidly, so be prepared to adapt and iterate your strategies.
The future of recruitment is here, and it’s powered by a strategic blend of human and digital labor. Ready to fill roles faster, hire smarter, and scale without growing headcount? Learn more about Amplify.
